The collective purchasing power of women has done more for the rise of feminism and political correctness over the past few years than any other contributing factor. Advertisers and marketers target women because they generally make the decisions more than men when it comes to purchasing everyday consumer items. And we’re talking about serious money here. The stuff that drives economies and makes the world go around, and around. Just look at the number of female broadcasters and women peddling everything from cosmetics to cars in the mass media. Advertisers portray women as controlling and assertive in their campaigns because they are generally the decision makers in the household when it comes to buying most product. Women have a huge influence over what we all buy, and advertsiers target them specifically in their campaigns. I was watching female breakfast TV hosts talk about a princess wearing Prada, and babbling about how this royal changed fashion designers so often.Yawn! One of the female hosts then turned cheekily to the male sportsreader, and asked him for his opinion knowing full well he couldn't comment on national television. He was damned if he did, and damned if he didn't. He just smiled it off fearing that anything he said would be considered sexist. How are we supposed to take women seriously when they spend an hour putting on their makeup, and then another hour taking the product off at night before applying night cream. But advertisers take them very seriously, and their collective purchasing power gives them a huge voice in politics and how we, as men, should conduct ourselves in everyday life. Jens Ward, WardswordsMen Have Lost Their Voice In A Matriarchal Society
The collective purchasing power of women has done more for the rise of feminism and political correctness over the past few years than any other contributing factor. Advertisers and marketers target women because they generally make the decisions more than men when it comes to purchasing everyday consumer items. And we’re talking about serious money here. The stuff that drives economies and makes the world go around, and around. Just look at the number of female broadcasters and women peddling everything from cosmetics to cars in the mass media. Advertisers portray women as controlling and assertive in their campaigns because they are generally the decision makers in the household when it comes to buying most product. Women have a huge influence over what we all buy, and advertsiers target them specifically in their campaigns. I was watching female breakfast TV hosts talk about a princess wearing Prada, and babbling about how this royal changed fashion designers so often.Yawn! One of the female hosts then turned cheekily to the male sportsreader, and asked him for his opinion knowing full well he couldn't comment on national television. He was damned if he did, and damned if he didn't. He just smiled it off fearing that anything he said would be considered sexist. How are we supposed to take women seriously when they spend an hour putting on their makeup, and then another hour taking the product off at night before applying night cream. But advertisers take them very seriously, and their collective purchasing power gives them a huge voice in politics and how we, as men, should conduct ourselves in everyday life. Jens Ward, Wardswords